Digital Marketing (full package)

• 25 Hours
• 20 Lessons
• 10K

What is Marketing?

Marketing is not about promotion or advertising only.
Marketing is a complex topic or a concept which is used to make a comprehensive plan of action or a strategy to

• increase sell
• create awareness about brands
• products etc.

In very simple terms Marketing means communicating the RIGHT message, to the RIGHT people using the RIGHT medium.

Digital Marketing Course Outline

INTRODUCTION Digital Marketing

• Course Overview
• What is marketing
• What is digital marketing
• Traditional vs digital marketing
• Digital marketing tools 5 tools

MARKET RESEARCH

• Market research intro
• How to find a hungry to buy an audience with 3 simple questions
• How to get a response to your survey
• How to Analyse Your Survey Results
• How to Get Valuable Feedback Without Sending a Survey

SET UP A WEBSITE

• Build This Site in Less Than 1 Hour
• Why Use WordPress vs. Wix, Weebly etc?
• How to Get a Free Domain & 60% Off BlueHost
• How to Add Pages, Post, Menus & Widgets
• How to Add a Premium WordPress Theme
• How to Improve Your WordPress Security with Plugins
• How to Activate Your Free SSL Certificate in 1 Click!
• How to Set Up Email Addresses for Your Business

EMAIL MARKETING

• Why Market Your Business with Email?
• Mailchimp Account Setup
• Form settings
• Integrating Google Analytics with Mailchimp
• Creating Template
• Sending out Campaign to your subscribers
• Creating Optin forms that will be integrated with Mailchimp
• Email Marketing Tips
• Merge Tags
• How to Add or Delete Form Fields
• Time and Days to send out a campaign
• Two ways to add a Subscriber to your email list
• End of Mailchimp
• Add Opt-Ins & Pop-Ups to Your Website for Free
• Collect Emails Without a Website
• Create an Email Campaign with Mailchimp
• Write Email Subject Lines That Get Opened
• Email Marketing Analytics

SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction to SEO
• An Overview of SEO
• 5 SEO Metrics to Measure SEO Performance
• How to SEO Optimise Your Homepage
• How to Verify Your Website in The Google Search Console
• How to Take the Google Mobile-Friendly Test
• How to Do Keyword Research: Steps & Strategy
• How to Quickly Brainstorm 1000’s of Keyword Ideas
• How to Narrow Down Your Keyword List using Google Keyword Planner
• How to Assess Keyword Competition & Choose Target Keywords
• How to Write Title Tags Search Engines Love
• How to Skyrocket Click Through Rate with Meta Descriptions
• How to Appear in the Google Image Search Results
• Copy Optimization: Headings Tags, Outgoing & Internal Links, etc.
• The Types of Backlinks That Really Matter and How to Get Them
• How to Maximise Links for Your SEO Campaigns
• How to Create Content That Generates Links & Social Shares on Autopilot
• How to Leverage Authority Websites and Top of the Search Results
• The Poster Boy Formula – Build Traffic, Backlinks & Valuable Relationships
• Local SEO: How to Rank Your Local Business in Google
• Student Q&A #1 & Student Q&A #2

YOUTUBE MARKETING

• YouTube Marketing Overview
• YouTube Marketing Strategy
• How to Find Video Ideas with Competitor Analysis
• How to Find Video Ideas with Keyword Research
• YouTube Account Setup
• YouTube Account Optimisation
• YouTube Banner
• YouTube Channel Tags
• YouTube SEO
• Enable Custom Thumbnails
• YouTube Thumbnails
• YouTube Cards
• YouTube Comments
• Manage Multiple YouTube Accounts
• YouTube Monetisation
• YouTube VidIQ (Free Tool)
• YouTube – Increase Subscribers by %
• YouTube Ads
• YouTube Analytics

FACEBOOK MARKETING

• Why Market Your Business on Facebook?
• Facebook Page Setup
• Facebook Icon
• Facebook Cover Image
• Facebook Page Description
• Facebook – What to Post?
• 8 Tactics To Get Your First Page Likes
• Secret Way to Boost Page Likes
• Facebook Competitions / Contests
• Facebook Groups
• Facebook Live
• Manage Multiple Facebook Pages
• Facebook Comments & Reviews
• Facebook Insights

TWITTER MARKETING

• Twitter Marketing – What You Will Learn?
• Twitter Profile Setup
• Twitter Accounts to Follow
• Twitter Profile Optimisation
• Twitter Features
• Twitter – What to Post?
• Twitter Followers
• Twitter Hashtags
• Twitter Polls
• Pinned Tweets
• Twitter Customer Acquisition
• Twitter @Mention Influencers
• Twitter on Your Website
• Twitter Analytics

INSTAGRAM MARKETING

• Instagram Business Account Setup
• Follow These Instagram Accounts
• Instagram Profile Image
• Instagram Bio
• Instagram Content Creation
• Instagram Reposting
• Instagram Followers Hack
• Instagram Hashtags
• Instagram Stories
• Instagram Followers Tool (Free)
• Instagram @Mention Influencers
• Instagram Spam
• Instagram Analytics
• Shopping on Instagram (New Feature)

LINKEDIN MARKETING

• Linkedin Account Setup & Optimisation
• Linkedin Connections Hack
• Linkedin InMail Hack
• Linkedin Viral Posts
• Linkedin Blog Traffic
• Linkedin Groups
• Linkedin Company Page Setup